When it comes to looking glamorous in Essex, few people are as well versed as Amy Childs.
But the former reality star things to the extreme on Saturday as she arrived at her store in Brentwood, Essex, looking as though she was dressed for ladies' day at the races.
Amy sported a colourful minidress teamed with the obligatory Essex white stilettos as she strolled up to her boutique to kick off her day.
You're going to work... not the races! Amy Childs overdid her ensemble as she arrived for work at her boutique in Brentwood, Essex, on
Saturday morning The 23-year-old star added a pair of large sunglasses to her ensemble, and appeared to have immaculate make-up
applied beneath.And clearly determined to look her best, Amy also sported rollers in her flame red hair, to ensure her locks tumbled
in perfect curls as she met her customers.
She had tweeted in the morning: 'Will be @AmyC_Boutique from 10 till half 1 can't wait to see you all xxx'
The perfect advert: But while Amy may have gone over board with the glamour, she did look the part in the dress from her own collection
While Amy's dress may have been slightly too much for a day at the office, the redhead is the perfect advertisement for her various ventures, as the outfit is actually one she designed earlier
The orange and green Monique dress, which retails for £65, is just one of the new items from Amy's new summer collection.
And speaking about the new range recently, Amy told MailOnline: 'I work really hard on all of my designs and I want to be taken seriously as a fashion designer.
Sticking to what she knows: Amy wore the long version of the dress as she enjoyed a night out at Cafe De Paris in London last weekend
'It took us six months to do my Spring/Summer Collection. I have just been out to the Far East to look at fabrics with my designers and we are now putting the finishing touches to the Autumn/Winter Collection which I am really excited about.'
Amy added of her new role as a fashion designer: 'I get so excited seeing people out in my collection – I have just been out in Marbella and I saw quite a few Amy Childs’ Collection pieces.
'I want to cater for everyone – some of my dresses are below the knee and have sleeves for people who want to cover up a bit but I still have shorter and maxi dresses as well for day and evening.
'The other week I saw a lady on the train who was wearing my dress and she told me she was 65!'
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