She says she has 'the sex appeal of Jessica Rabbit and a brain like Einstein', but it looks like Luisa Zissman wants to hide her sexy side while competing on The Apprentice.
The candidate has allegedly paid web specialists to remove saucy online images from when she was a glamour model.
Luisa, 25, has reportedly spent £3,000 to get rid of these pictures from coming up in search engines, but it wasn't enough to stop a few snaps from slipping through their cyber barriers.
Cover up: The Apprentice star Luisa Zissman has paid web experts to rumour sexy photos of her from online
In Google images, the Sunday People report that on Saturday, the first page still had pictures of Luisa posing in the nude, lingerie and locking lips with another girl.
There were also reportedly, more hits for the businesswoman's naughty photos than Cheryl Cole, 29, or Tulisa Contostavlos, 24, but Luisa is determined to wipe away her steamy past.
A spokesman for Zissman said: 'Luisa's company, The Baker Shop, employ an SEO (Search Engine Optimisation) company for their website, who have been continuously supportive of Luisa and her business.
'The SEO company have not been asked nor has there been any additional financial agreement to work on an SEO strategy for Luisa personally.'
Serious: Luisa is hoping these pics won't taint Lord Sugar's view of her as eight contestants are left battling to be his business partner
Brains and beauty: Luisa wants to hid her glam past but still dresses like a model for a night on the town
The working mother said she uses search engine optimization firm SEO77 for her bakery business but claims she didn’t ask them to hide the provocative photos..
Luisa is one of eight contestants battling it out to become Lord Sugar's new partner, and land £250,000 to bring their business plan to life.
A friend told the Sunday People: 'When the topless pictures of Luisa were leaked on the net she was embarrassed.
Partying: As a glamour model, Luisa is used to late night parties, and still dresses for the part
Late one: Last time Zissman went to The Box in Soho she stayed out until 4.30am
'The last thing she wants is for a potential client to search her name and to be faced with a series of sordid pictures of her with her legs wide open. She is very hard working and wants to be taken more seriously.'
But during the BBC show, Luisa dated fellow contestant Jordan Poulton, 26, however they split up just as the programme hit TV screens.
And she still loves to dress like a glamour girl and partying until the early hours, as seen in recent pictures which shows the school dropout leaving The Box night club in Soho at 4.30am.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2342582/The-Apprentice-star-Luisa-Zissman-paid-3-000-remove-sexy-photos-internet.html#ixzz2WQi7iJj4
